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Thursday
May062010

the changing film promotion landscape

Studios are starting to use more tools from the indie toolbox to promote their films, but it seems that abandoning the big ticket promotional purchases (TV ads, mostly) is far from dead. 

Good THR piece about it HERE.

AuthorJoe Voss | CommentPost a Comment | | | Print ArticlePrint Article | tagged , DateMay 6, 2010

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